According to the latest report by IMARC Group, titled “Player Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global player tracking market share.The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global Player Tracking Market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach a value of US$ 17.3 Billion by 2028, exhibiting a growth rate (CAGR) of 21.3% during 2023-2028.
Player tracking is used to track and record the location of players, the ball, or sports equipment via camera or chip-based technologies. It is also utilized for curating tactics and decisions and increasing the performance of individuals and the overall team. Player tracking provides basic information on important events that occurred during a game, including players involved, event time, and player substitution. Presently, key players are innovating player tracking devices by integrating advanced technologies, such as global positioning systems (GPS) that can track, analyze, and improve athletics performance with personalized insights and training exercises.
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What Are The Major Key Factors Driving In The Player Tracking Market?
The rising number of sporting events and tournaments across the globe and the elevating demand for real-time information to improve the decision-making process of the games are primarily augmenting the player tracking market. Furthermore, the widespread adoption of advanced technological solutions and services by sports associations to analyze and monitor player performance and health and aid team management in keeping track of fraudulent activities during the game is positively influencing the market growth.
Apart from this, the growing usage of fitness tracking wearable devices, including smartwatches and fitness bands, which can monitor fitness-related activities of professionals is acting as another significant growth-inducing factor. Moreover, the launch of customizable player tracking applications integrated with radio frequency identification (RFID) technology by leading players operating in the industry is also bolstering the global market. Besides this, the inflating utilization of these devices, as they allow trainers to enhance the performance of athletes by using real-time data to develop training plans based on individual metrics and fatigue thresholds is expected to fuel the player tracking market in the coming years.
Who Are The Key Players/Companies In The Global Player Tracking Market?
Catapult Group International Limited, JOHAN Sports (Demcon), Kinexon, PlayGineering Systems Ltd, Polar Electro Oy, SPT Group Pty Ltd, Stats Perform, STATSports Group, The Chyron Corporation, Xampion and Zebra Technologies Corporation
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Component:
- Solutions
- Service
Breakup by Type:
- Wearables
- Optical
- Application-Based
Breakup by Application:
- Fitness Tracking
- Performance Tracking
- Fraud Detection
- Player Safety
Breakup by End User:
- Team Sport
- Individual Sport
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.
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