As an advocate for your company’s packaging needs, you must continually be up to date on industry trends and changes that could cause a major upheaval.
Game changers can occur quickly, particularly when it comes to the technology and demand for your consumer goods.
That’s why we’re delving into six of the most important trends in Essential Oil Packaging and cosmetic packaging box this year. How will you adapt to these developments in order to benefit your brand?
1. Increase The Size:
Essential oils are becoming more popular in the house. Your clients are buying in larger amounts now that they’ve discovered smells they really like.
This makes perfect sense from a customer standpoint. Why pay more for a smaller quantity when you may save money by purchasing a “family size” version or in bulk?
This move implies that you, as the producer, may shift your attention away from the standard 12-ounce size and toward 1-ounce, 2-ounce, and 4-ounce (120 mL) goods. Lavender, cedar, peppermint, tea tree oil, and eucalyptus are all popular and in high demand.
Your essential oil packaging must reflect the demand for more ounces with each purchase. To satisfy your demands, we’ve newly introduced the 120 mL glass bottle (seen here). If you are interested in implementing this option, please contact us here.
2. Sourcing Dialogues Are About More Than Just Price:
When it comes to sourcing, you may have chosen an initial supplier years ago and have been unwilling to shop around again or advance to a higher quality partnership. Historically, sourcing was primarily concerned with one factor: price.
You’re probably used to the idea of combining products from Chinese, German, and American sources.
Each of your alternatives has advantages and disadvantages, and the optimal answer will be determined by your budget and flexibility.
However, we’re seeing the sourcing discourse shift away from pricing and toward several other crucial factors:
Quality:
German and American dropper caps are of higher quality than Chinese alternatives. The resins are traceable, have published specification sheets, and the FDA has authorized them for food contact. Unfortunately, dropper caps made in China may lack all of the above features. That is not to say they do not work; nonetheless, they may fall short when put under greater strain. As quality becomes an increasingly critical component of your sourcing requirements, more businesses are opting to deal with a supplier who will guarantee quality–regardless of manufacturer–and only charge you for the product that works.
Glass Composition:
Your company’s concern for ingredients can now take precedence. Today, there is a heightened concern about lead concentration in bottles. While the lead level in Chinese bottles (which is higher than that of European equivalents) will not leach into the product, customers are becoming increasingly concerned about recycled feedstock entering the US supply.
Availability: As a distributor with stock, Carow may significantly shorten your timetable. This puts a stop to the cycle of “place order, wait months, potentially run out of stock, Cosmetic Packaging Box, repeat.” We can hold bottles, caps, pumps, sprayers, and other items in our warehouses and have everything you need right now. We have a professional “forecaster” who constantly monitors the inventory to ensure that we have a steady supply just for you. This availability is becoming increasingly significant in distribution discussions since it allows you to have more product, in your optimal form, in the shortest amount of time feasible.
3. Retail Programs:
If you want to cure your child’s stuffy nose with peppermint, you no longer need to go for a high-quality health food store or aromatherapy business.
We’ve seen tremendous growth in the retail essential oil industry in the last year, with store brands like Walgreens, TJ Maxx, and grocery chains hiring out the creation and manufacture of their own essential oil packaging.
As additional retail brands enter the market, your competition will expand.
4. Product Differentiation Through Market Verticals:
In the same vein as #4, several oil producers are developing unique verticals in which to differentiate themselves. For example, oils for refreshing shoes, oils for newborns, and food-safe items that their consumers can consume or use in conjunction with home cures.
In an increasingly crowded market, it’s advantageous to be the “other.”
5. Contract Filling And Capping:
Experienced fillers are observing the development in essential oils as well, and if you’ve been wondering about the business case you may make for outsourcing your filling and capping arm, now is the time to do it.
This is especially true if you’ve been dealing with technical issues or leaking products. Hiring professionals at the fill-and-cap stage of your production is becoming increasingly prevalent, and it may not be as costly as you think.
Dropper Bottles Can Be Found Everywhere:
The essential oil market is expanding rapidly, with an expected annual growth rate of 7%! Many customers may have utilized Boston round bottles to store these oil items in the past.
To compete, they must now employ dropper bottles with a consistent, easy-to-dispense top and dropper, such as the EuroDrop®. This product will continue to gain popularity as the need for aromatherapy in the home grows.
To Sum It Up
How many of these have you heard about or begun to adjust to? Are there any other tendencies you’re concerned about, or are you curious about how other purchasers are dealing with certain shifts?
We’d love to hear your stories in the comments section below. And, as usual, please do not hesitate to contact us if you have essential oil packaging projects in the works that you want to ensure are up to your highest standards.
