Blogger outreach is an essential part of any business’s marketing strategy. Reaching out to relevant bloggers and influencers in your industry can help expand your audience, boost brand awareness, and drive qualified traffic to your website. In this write-up, we will discuss what is blogger outreach program and reasons to invest in it.
What is blogger outreach program?
A blogger outreach program refers to a marketing strategy focused on building relationships with relevant bloggers and influencers in your industry. The goal is to secure backlinks, exposure, referrals and amplification of your brand through mentions on these external blogs and websites.
To execute a blogger outreach program, you research and identify blogs that match your target audience and align with your product or service offerings. Look for sites that get decent traffic and engagement, have strong domain authority, and are seen as trusted sources in their niche. Make a list of the top blogger targets.
You then develop personalised outreach emails that introduce your brand and showcase how working together can provide value to the blogger and their audience. The outreach should not simply ask for links, but propose ideas for content collaborations, guest posts, giving products to review, exclusive tips or info, interviews with your CEO, etc.
When a blogger responds positively, you provide them with content assets, product samples if applicable, and anything else to help them easily integrate your brand into their content. This seeds multiple linking and mention opportunities.
Reasons to invest in blogger outreach program
Here are the top 8 reasons why investing in a blogger outreach program can benefit your business:
1. Gain Backlinks and Improved SEO
One of the main goals of blogger outreach is to secure backlinks to your website from high authority sites. Backlinks are one of the key factors of search engine ranking. Getting your content shared and linked on popular blogs and websites related to your niche can help improve your domain authority and SEO. More quality backlinks means better search visibility and rankings for your target keywords.
2. Increase Brand Awareness
Connecting with bloggers gives you the opportunity to get your brand and products/services in front of a new, targeted audience. Instead of trying to attract visitors from scratch, you can tap into the readership of established bloggers. Exposure on popular blogs builds credibility and raises brand awareness among your ideal customers.
3. Drive Referral Traffic
Quality backlinks will also lead to increased referral traffic from authoritative sites. Bloggers have invested time building up their readership and authority in a particular niche. When they link back to your site or content, you can expect to see measurable traffic growth as readers click from their blog over to yours. It will increase your online visibility and ranking.
4. Leadership and Industry Authority
Having your content and insights published on respected industry blogs establishes you as a thought leader and builds authority around your brand. Your business goes from unknown to recognized among a targeted audience who look to key bloggers for recommendations and education which will be very helpful for your business.
5. Social Sharing and Amplification
Most blogs have social sharing buttons making it easy for readers to share articles across their own social networks. This expands the reach of your content and brand exponentially. Instead of just reaching the blog’s audience, your content and backlink can be amplified across Twitter, Facebook, LinkedIn and other channels.
6. Highly Targeted Audiences
Not all blog traffic and readers are created equal. With a blogger outreach program, you can identify and build relationships with bloggers who attract your ideal buyers and customers. This allows you to get your brand and content in front of highly targeted, relevant audiences that convert.
7. Cost Effective Marketing
Compared to paid advertising and other marketing tactics, blogger outreach can be a very cost effective way to reach buyers. You only invest your time researching relevant bloggers and crafting personalised pitches. There’s no monetary ad buy required. Any links and traffic you earn is free once you have an outreach strategy.
8. Long Term Assets & SEO Value
Unlike one-off tactics like paid ads that expire, high quality blogger links are an asset that can continue driving value for months and years to come. Those referral visits and backlinks won’t disappear overnight. The SEO value also compounds over time as your overall authority grows.
9.Enjoy More Expertise and Credibility
Teaming up with respected bloggers provides third-party validation and authority for your own brand and content. Their credibility gets conferred onto you within their readership. Co-creating content also allows you to tap into their expertise levels on topics and trends related to your niche. When you opt for blogger outreach program, the co-marketing gives you expanded reach and expertise.